Gold beyond the podium: Goldberg celebrates the Super Eagles’ journey and the power of belief

Gold beyond the podium: Goldberg celebrates the Super Eagles’ journey and the power of belief

As the curtain fell on the 2025 Africa Cup of Nations, Goldberg Lager Beer closed its tournament journey not with regret, but with pride, gratitude and renewed belief in the future of Nigerian football.

Nigeria’s Super Eagles signed off their campaign with a bronze medal, edging Egypt on penalties in the third-place match. It was Nigeria’s ninth third-place finish at the AFCON finals, a record that further cements the country’s status as the most consistent team in the history of the competition, boasting more podium appearances than any other African nation.

The ultimate prize—a fourth continental title—proved elusive. Yet, for Goldberg, the story of AFCON 2025 was never defined by silverware alone. It was about character, resilience and the enduring bond between the national team and its supporters.

Football, Culture and a Shared Beat

Under its “Our Beat, Our Gold” campaign, Goldberg Lager Beer followed the Super Eagles every step of the way, transforming the tournament into a shared national experience. Across Nigeria, large viewing centres and cultural activations turned match days into communal celebrations. Beyond the borders, in Moroccan host cities where Nigeria played, fan-engagement moments ensured that the green-and-white spirit travelled with the team.

On the pitch, the Super Eagles delivered a bold and expressive brand of football. Nigeria emerged as the tournament’s most prolific attacking side, scoring 14 goals—more than any other team. They created the highest number of clear chances (27), dominated possession with an average of 66 per cent, and produced the longest winning streak of the competition with five consecutive victories.

To Goldberg, the statistics told a deeper story—of belief, progress and intent.

More Than Results

Reflecting on the campaign, Laolu Babalola, Portfolio Manager, Mainstream Lager Brands at Nigerian Breweries Plc, said AFCON 2025 transcended match outcomes.

“We set out believing in gold, and while the final prize did not come, the journey mattered,” Babalola said. “The Super Eagles played with confidence and purpose, and the fans responded with passion and loyalty. That connection is what this campaign was built around.”

Kunle Aroyehun, Senior Brand Manager, Goldberg, described the end of the tournament not as a finale, but as a pause for reflection.

“Our Beat, Our Gold was about how Nigerians experience football together,” he said. “From the first match to the last, the fans showed up with energy, belief and pride. The bronze medal adds to Nigeria’s rich AFCON history, but more importantly, it highlighted the strength of our football culture.”

Aroyehun reaffirmed the brand’s long-term commitment to the game. “This campaign may be ending, but the rhythm continues. As long as Nigerians are watching football, debating, celebrating and believing, Goldberg will continue to stand with them.”

As AFCON 2025 fades into memory, Goldberg says what endures are the moments shared with fans—the cheers, the drums, the conversations and the collective belief. In the end, that spirit, the brand insists, remains the true gold.

CAPTION- Two of the Goldberg’s Golden Clan Influencers, thespian Shaffy Bello and famous, comedian, Broda Shaggi at the final match of AFCON 2025 between the host, Morocco and the winners, Senegal at the Prince Moulay Abdellah Stadium in Rabat.